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Doing Business Globally and Protecting Your Brand Locally

“Doing business globally” is a fairly ubiquitous phrase these days. With technology providing literally every single business with the capability and the access to start “doing business globally,” the challenge is no longer simply delivering services and products to global markets, it’s creating compelling multilingual content that will raise your brand’s profile, build stronger connections with local audiences and positively impact their buying decisions. Brands that want to increase their market share overseas need translation services that provide global solutions with local expertise. Read more about: Doing Business Globally and Protecting Your Brand Locally  »

The Danger in Trusting Online Translation Tools and Apps

translation privacy policyGoogle Translate says more than 500 million people use its free online translation service — to the tune of 100 billion words each day. However, what many people don’t realize is just how public — and searchable — online translations can be. Don DePalma of Common Sense Advisory (CSA Research) puts it simply: “Both your employees and your suppliers are unconsciously conspiring to broadcast your confidential information, trade secrets, and intellectual property to the world.” And, Read more about: The Danger in Trusting Online Translation Tools and Apps  »