Outsourcing is a well-established phenomenon in today’s global economy. Although initially associated with large, multinational companies, today outsourcing is growing among small-to-medium businesses as well. The key motivations for outsourcing include cutting costs, solving capacity issues and maintaining a clear focus on the core business. On the other hand, outsourcing raises a very critical question: How do I protect my intellectual property rights (IPR) – both for existing IP as well as any new IP that may be created? Read more about: How to Protect IP Rights when Outsourcing »
In today’s globalized world, the ability to expand your customer base often means being able to communicate with new customers in their own language. To reach these new customers, you need to adapt your business materials both linguistically (via translation) and culturally through a process called localization. Here are four of the most popular ways to localize your business in 2019.
1. Penetrate new markets with website localization
The practice of regionally targeting website content is extremely popular and there are no signs of it slowing down. Read more about: How to Expand Your Business with Localization »
If you manage or operate a website, chances are high that it’s powered by WordPress or Drupal, two of the most popular content management systems (CMS) in use today. These two back-end frameworks power over 76 million websites worldwide, ranging from personal blogs and self-hosted retail pages to corporate, political and government websites. If you want to make your WordPress or Drupal-hosted content available to more people, one of the most effective ways to do that is to make your website multilingual. Read more about: Website Translation: How Do We Manage Regular Updates in 20 Languages? »