Few companies hit the ground running with a global marketing strategy in place. Usually the process of going international is incremental, a gradual entry into new markets and regions driven by overseas opportunities and new partnerships, rather than a strategic international marketing plan. But even without a formal plan, you can enjoy immediate benefits by translating your website and collateral into several key languages.
Focus on the languages of those countries where you currently do business or are trying to do business. Read more about: How To Grow Your Business in Multiple Markets »
Translators are trained to work with the text and formatting they receive from clients. However, if that content is not optimized for the most efficient translation workflow, it can wind up costing the client time and money. That’s why it’s important for businesses to engage technical writers who understand as much as possible about the technical translation and localization process. A savvy technical writer can design content to be easily translatable, Read more about: Technical Translations: 5 Tips to Reduce Translation Costs »
If you’re considering expanding your business into foreign language markets, a translation memory (TM) is one of the tools you can implement with your translation services company. A TM helps translators work more efficiently to reduce costs, increase consistency and reduce time to market. Here’s a closer look at all you need to know about TM.
What is Translation Memory?
A translation memory is a repository of original content and the translated versions of that content. Read more about: How Translation Memory Can Improve Quality While Saving Time & Money »
If you want to patent an invention, it must offer a solution to a problem. Specifically, it must meet the following three conditions: (1) Novelty – at least some aspect of it must be new; (2) Inventive Step – the new aspect/s must not be obvious or easily deduced; (3) Industrial applicability – the invention must be able to be made or used in an industry. We’re not quite sure how the following five U.S. Read more about: 5 Ridiculous Patents »