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Best Practices for Localizing Apps

mobile apps

App localization is a fantastic way for developers to dramatically expand their audience base, but for the uninitiated the thought of translating and localizing an app can be a little daunting. Here are five of the most important best practices to adhere to when starting the localization process.

1. Think international at all stages of development

You may only be developing the app for the US market now, but if expansion to new territories is on the cards for the future, Read more about: Best Practices for Localizing Apps  »

The language of medicine: how can language affect medical and pharmaceutical business?

life sciencesAny business that trades globally will understand the importance of precise language and accurate document translation, but in the biotech, pharmaceutical, and medical device industries, there is even more at stake when it comes to translating important documents. A translation error in the life sciences industry not only delays and complicates research and production efforts, but it could actually prove harmful to patients or subjects. Minimizing risk when it comes to medical translation is of paramount importance. Read more about: The language of medicine: how can language affect medical and pharmaceutical business?  »

Transcreation: Enhancing Your Global Brand Equity

“If you talk to a man in a language he understands, that goes to his head.

If you talk to him in his language, that goes to his heart.”

Nelson Mandela

The big multinationals have been doing it for decades. The Coca-Colas, Volkswagens and Unilevers of the world spend many millions every year to ensure that their corporate brand identity is properly conveyed in highly diverse markets around the globe. Read more about: Transcreation: Enhancing Your Global Brand Equity  »

Infographic: 50 Untranslatable Words from Around the World

Morningside Translations Infographic Read more about: Infographic: 50 Untranslatable Words from Around the World  »

Machine Translation and Governments: The Case of Canada

Justin TrudeauJustin Trudeau, Canada’s new Prime Minister, has been getting a lot of global attention for his refreshing 21st century approach to government. For example when he introduced his gender-balanced cabinet at a press conference and was asked “Why?” his response was simply “It’s 2015.”

A chip off the old block, Justin’s father, Pierre Trudeau, was an iconic and charismatic Canadian prime minister for nearly 16 years (1968-1984). Determined to establish Canada as an unequivocally bilingual country, Read more about: Machine Translation and Governments: The Case of Canada  »