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5 Steps for Using Localization to Grow Your eCommerce Business

December 5, 2018

eCommerce presents nearly limitless opportunities for expanding your sales into international markets. With thoughtful and thorough localization, you can reimagine your product story for each audience, ensuring that it resonates with potential customers everywhere.

While effective translation is obviously an important element in designing and delivering a compelling experience for international customers, it’s just one part of the story. Here are a great five suggestions for developing and delivering a successful multi-market eCommerce strategy. Read more about: 5 Steps for Using Localization to Grow Your eCommerce Business  »

Why Small to Medium Enterprises Should Have an IP Strategy

November 15, 2018

The new year is just around the corner. If you’re thinking about how to grow your business in 2019, here’s one way that many Small to Medium Enterprises (SMEs) often overlook: a comprehensive IP strategy.

It may seem to some that having an intellectual property strategy is something with which only large businesses need to be concerned. However, according to the World Intellectual Property Organization (WIPO) and others, this is not the case. Read more about: Why Small to Medium Enterprises Should Have an IP Strategy  »

Best Practices: Optimizing eLearning Content for Translation

October 23, 2018

In a global business environment, the localization of eLearning tools is essential for training new team members and future professionals. However, developing eLearning courses that successfully communicate to a wide array of learners across miles, languages, and cultures can seem daunting.

Captions, slides, image text, scripts, audio narration, subtitles, quizzes, example images, and video must all be thoughtfully delivered for each target audience without losing any of the original content’s subtleties. This requires care, Read more about: Best Practices: Optimizing eLearning Content for Translation  »

The Difference Between a Copyright and a Patent

October 3, 2018

In developing a strategy for protecting intellectual property (IP), some innovators wonder if a copyright is just as effective as getting a patent. It’s an appealing option since copyrights are less expensive and easier to obtain than patents. However, the protection copyrights offer is very different from that of patents. Usually there isn’t a choice at all — the IP itself determines the type of IP protection that is necessary. Read more about: The Difference Between a Copyright and a Patent  »

What can be copyrighted?

5 Tips for PCT National Phase Filing

October 2, 2018

The PCT (Patent Cooperation Treaty)  is a patent law treaty that includes more than 150 contracting states. It allows an applicant to seek patent protection in multiple countries at the same time by filing a single international application.

The application can eventually lead to IP protection in each designated contracting state via national phase entry, where the international application is filed in the patent offices of each respective country and evaluated according to each country’s patent law. Read more about: 5 Tips for PCT National Phase Filing  »