A CEO doesn’t just lead the operations of a company, they serve as the face of the organization. While this aspect of the CEO role can be challenging in an executive’s native tongue, it can be all the more difficult when targeting a new market that speaks a different language. To overcome the language barrier, there are a handful of tactics that companies can apply to establish the thought leadership of their CEO in any language. Read more about: Translating Your CEO »
The end of the year is always stressful, between the holidays and trying to beat Q4 targets. The last thing you want to worry about is additional, unanticipated translation costs.
In our “news you can use” series, here are 3 tips that can help you lower your translation costs in 2016:
1. Translate into the languages you really need – and skip the rest
A frequent mistake that companies make when they work to grow their international marketshare is not translating their website, Read more about: How to Lower Translation Costs in 2016 »
In the November issue of Medical Care, they highlighted a recent cross-sectional study on clinical mistakes due to inaccurate language interpretation. The study found that errors in interpretation are more common when untrained interpreters are used, and that they are far rarer when professional medical interpretation services are employed. The study analyzed the interpreted transcriptions from a large number of recorded interactions comparing professional interpreters with “improvised” interpreters like friends, Read more about: Professional Translators Can Help Reduce Hospital Costs »
The number of internet users worldwide continues to grow and will surpass 3 billion in 2015, significantly impacting e-commerce sales. According to the World Bank, 42 percent of the global population can access the internet in some capacity, and the majority are using the internet to shop. Shoppers around the world will spend an estimated $1,592 Trillion online in 2015. This number is expected to grow to $2.489 trillion by 2018. Read more about: Enhancing the Global Customer Experience through Localization »