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Think Globally, Act Locally to Expand Online Reach

August 29, 2017

internet marketing localizationIn order to compete in today’s international, multicultural business landscape, companies need a strategy to constantly expand their geographical reach and customer engagement. That process begins with a localization strategy – a plan for how to communicate effectively across multiple cultures and languages.

 

The importance of localization

A target audience that feels a company is speaking directly to them will respond in kind. Too often, however, marketing teams fail to integrate a localization strategy until after other key elements of a marketing plan are already in place. Read more about: Think Globally, Act Locally to Expand Online Reach  »

A Multilingual Discovery Algorithm for Legal Document Translation

August 22, 2017

paperwork discoveryPre-trial discovery is an essential part of fair procedure and due process. To avoid “trial by ambush” the legal teams on both sides of the case are obligated to facilitate a full exchange of all relevant documentation. Discovery, however, is becoming increasingly complex due to the growth of cross-border litigation in our global economy.

Cross-border litigation by its very nature will often involve one or more foreign languages. Dealing with multilingual documents during discovery makes collecting, Read more about: A Multilingual Discovery Algorithm for Legal Document Translation  »

5 Website Translation Best Practices

August 15, 2017

website localization best practiceHere’s something to consider when it comes to translating your website: 70% of internet users are not native English speakers. Additionally, 75% of internet users won’t make important purchases from a website if the product descriptions are not written in their native language.

Once you recognize that most of the world and most online shoppers prefer to communicate and shop in their native language, you should build a strategy for how best to reach them. Read more about: 5 Website Translation Best Practices  »

Overcoming Language Barriers by Translating Scientific Research

August 8, 2017

translating scientific researchFor most of our lifetimes, English has been the international language of science. In historical terms, however, a scientific lingua franca hasn’t really existed since Latin lost popularity in the 18th century.

Among the first to break with tradition was Galileo, who in the early 1600s published the majority of his work in Italian (to the dismay of the Church and many of his peers). Isaac Newton began his publishing career in Latin, Read more about: Overcoming Language Barriers by Translating Scientific Research  »

How to Protect Your Customers from Identity Theft

August 1, 2017

how to protect customers from ID theftA recent study revealed that incidents of identity theft in the United States grew by 16% in 2016, compared with the previous year. The Identity Theft and Assumption Deterrence Act of 1998 defines this criminal act as “knowingly transfer[ing] or us[ing], without lawful authority, a means of identification of another person with the intent to commit…any unlawful activity.” In the U.S., it’s a problem that left 15.4 million victims in its wake and a price tag of $16 billion in 2016. Read more about: How to Protect Your Customers from Identity Theft  »