May 26, 2016
Any business that trades globally will understand the importance of precise language and accurate document translation, but in the biotech, pharmaceutical, and medical device industries, there is even more at stake when it comes to translating important documents. A translation error in the life sciences industry not only delays and complicates research and production efforts, but it could actually prove harmful to patients or subjects. Minimizing risk when it comes to medical translation is of paramount importance. Read more about: The language of medicine: how can language affect medical and pharmaceutical business? »
May 17, 2016
“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”
The big multinationals have been doing it for decades. The Coca-Colas, Volkswagens and Unilevers of the world spend many millions every year to ensure that their corporate brand identity is properly conveyed in highly diverse markets around the globe. Read more about: Transcreation: Enhancing Your Global Brand Equity »
April 26, 2016
Justin Trudeau, Canada’s new Prime Minister, has been getting a lot of global attention for his refreshing 21st century approach to government. For example when he introduced his gender-balanced cabinet at a press conference and was asked “Why?” his response was simply “It’s 2015.”
A chip off the old block, Justin’s father, Pierre Trudeau, was an iconic and charismatic Canadian prime minister for nearly 16 years (1968-1984). Determined to establish Canada as an unequivocally bilingual country, Read more about: Machine Translation and Governments: The Case of Canada »
April 14, 2016
Many people are able to accurately identify a country on a map, but how many can correctly name their official languages?
Are you ready for the challenge? Take the short quiz below, and see if you know the official languages of these 15 countries across the globe. Let’s see how many you really know…
Share it on Twitter and Facebook and let us know your score! Read more about: How well do you know your world languages? »