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Why Small to Medium Enterprises Should Have an IP Strategy

December 18, 2018

The new year is just around the corner. If you’re thinking about how to grow your business in 2019, here’s one way that many Small to Medium Enterprises (SMEs) often overlook: a comprehensive IP strategy.

It may seem to some that having an intellectual property strategy is something with which only large businesses need to be concerned. However, according to the World Intellectual Property Organization (WIPO) and others, this is not the case. Read more about: Why Small to Medium Enterprises Should Have an IP Strategy  »

IPWatchdog Webinar: Best Practices for Global Patent Prosecution

December 17, 2018

On November 15, Morningside Translations partnered with IPWatchdog to sponsor a webinar on strategies for prosecuting a worldwide patent portfolio. With over 250 attendees, the one-hour webinar – hosted by Gene Quinn of IPWatchdog – gave a detailed look at cost considerations for obtaining and maintaining a patent throughout its lifetime in key countries and jurisdictions.

The webinar included two thought leaders from the IP industry: Sherry Knowles, Read more about: IPWatchdog Webinar: Best Practices for Global Patent Prosecution  »

5 Steps for Using Localization to Grow Your eCommerce Business

December 5, 2018

eCommerce presents nearly limitless opportunities for expanding your sales into international markets. With thoughtful and thorough localization, you can reimagine your product story for each audience, ensuring that it resonates with potential customers everywhere.

While effective translation is obviously an important element in designing and delivering a compelling experience for international customers, it’s just one part of the story. Here are five suggestions for developing and delivering a successful multi-market eCommerce strategy. Read more about: 5 Steps for Using Localization to Grow Your eCommerce Business  »

Why Small to Medium Enterprises Should Have an IP Strategy

November 15, 2018

The new year is just around the corner. If you’re thinking about how to grow your business in 2019, here’s one way that many Small to Medium Enterprises (SMEs) often overlook: a comprehensive IP strategy.

It may seem to some that having an intellectual property strategy is something with which only large businesses need to be concerned. However, according to the World Intellectual Property Organization (WIPO) and others, this is not the case. Read more about: Why Small to Medium Enterprises Should Have an IP Strategy  »

Best Practices: Optimizing eLearning Content for Translation

October 23, 2018

In a global business environment, the localization of eLearning tools is essential for training new team members and future professionals. However, developing eLearning courses that successfully communicate to a wide array of learners across miles, languages, and cultures can seem daunting.

Captions, slides, image text, scripts, audio narration, subtitles, quizzes, example images, and video must all be thoughtfully delivered for each target audience without losing any of the original content’s subtleties. This requires care, Read more about: Best Practices: Optimizing eLearning Content for Translation  »