Communicating with your global workforce is crucial for employers who want to keep their employees motivated. Creating a sense of belonging through a shared mission – with regular communications – is critical for employee satisfaction. It can go a long way towards promoting productivity and increasing employee engagement. For multinationals, it’s vital to devise a strategy for communicating with your global workforce to ensure connectivity across locations and cultures. This helps produce a consistent on-brand internal voice and project the company image you want your employees to have. Follow these eight tips to make sure you’re communicating with your global workforce as effectively as possible.
1. Define your mission and goals
A comprehensive corporate communications strategy can’t be effective without a defined mission statement. If you don’t already have one, take some time to write up the mission of your company, firm or organization. Clearly explain what you’re about and state some short and long-term goals. Then think about what you need to achieve those goals, measure progress, and how an effective communications strategy can help you. For example, do you want to encourage teamwork? Gratitude? A little healthy competition? The more specific you can be about your goals, and the more you can quantify them, the easier it will be to measure success and failure down the road.
2. Know your audience
Familiarize yourself with the culture of each foreign office, and communicate with employees in a way that respects their culture. A straightforward example is the holiday season: not everyone celebrates the same holidays simultaneously. Instead of sending a generic “Merry Christmas” greeting to all company offices, send holiday-appropriate cards to overseas employees for Ramadan, Rosh Hashanah, or Chinese New Year.
3. Mobile accessibility
More people view content on their phones than on desktop computers in today’s world. Corporate communications should be designed to work optimally on mobile platforms – especially if your organization has remote workers or employees who are often traveling on business. To ensure an optimal mobile viewing experience, ensure your content is responsive and let your employees know about any relevant mobile apps they need to download for proper viewing (e.g., Outlook, Salesforce, etc.).
4. Snackable bites go down easy
Try to write and send snackable content: “short, sweet, and extremely filling,” per branding and marketing agency The Halo Group. One great way to accomplish this is via infographics. Why? Because research shows that 65% of people learn better visually and tend to process images up to 60,000 times faster than text. As such, corporate communications have the potential to be a form of marketing the company to itself, also known as ‘internal marketing.’ This means you should invest in making your internal resources as visually pleasing as possible. Think like a marketer and try using bright, colorful and professional-looking graphics. Tip: Check out these tools for assistance in creating awesome infographics, and here is an article on the psychology of colors when marketing.
5. Keep it simple
Don’t waste employees’ time with company-wide communications that no one cares about. Make sure every communication is relevant and targeted to your audience. Employees will probably welcome insights about how the business is doing overall and specific company goals. Reporting industry trends and competitors can help employees place their efforts within a larger context. Of course, you’ll also want to announce any special events you’re planning, such as seminars, professional development opportunities or social gatherings. Talk to team leaders to see if they’d like the chance to regularly update the rest of the company on their department’s activities and accomplishments. Bottom line: In a multi-site company, put an extra premium on identifying content that interests all of your employees, not just those who work out of HQ.
6. Call to action
Where possible, implement calls to action in your communications. Asking an employee to do something — ideally something easy — helps get them invested in the content. For example, when you post a new blog, share the link internally and ask your employees to like or share it on social media if it speaks to them. Suppose there is an introductory seminar or update to company policy. In that case, a survey or quiz is a great way to get employees engaged—and ensure that they review and understand the new rules or policy.
7. Speak their language
Work with a Language Service Provider to ensure that employees in all offices understand your communications, especially critical communications like updates to the employee handbook. Translating important employee communications is legally required in many countries. An LSP can also help assess the appropriateness of text, images and colors for different cultures. Sending out culturally appropriate content in your employees’ local languages will ensure compliance with local language laws and make everyone feel valued and included in the company culture.
8. Communication is a two-way street
If an employee responds to your communication, you need to have a quick mechanism to respond quickly. Employee feedback can be a fantastic way to identify unseen opportunities for collaboration between teams or sites, strengthening company unity and spot issues brewing below the surface. It would be best if you also considered setting up a way for employees to provide feedback anonymously. You can address anonymous comments or suggestions during internal global calls or internal all-office emails.
Morningside equips the world’s leading corporations with a full suite of end-to-end translation and localization solutions for their corporate compliance needs. Our language services ensure your ideas and policies are seamlessly communicated to your employees, partners, and customers and meet all local and cultural requirements.