An unequivocal mistake for any business looking to move into an international market would, of course, to be to use Google translate. Though the service has its merit, and is extremely useful for lost travellers, it has no place in business. Too often online businesses look to Google to translate their website, and the results are almost comical. On a site I once came across, it read “thank here pay please.” The need to use a professional translation service is unmistakable, and with so many at hand, how do you know which service is the best for you? Simple, you look at the reputation, experience and communication or, R.E.C.
First and foremost, you must look for a translation service that you can trust. After all, if you are already investing the money, you want to make sure it is done right. It is important to look at both the company and its service.
When looking at the company, some important factors to consider include: company size, how long they have been in business, and do they have any translation certifications. Additionally, the surest way to evaluate the quality of service is by looking at customer reviews. After all, who would be better to tell you about a service than someone who has used it previously?
Now that you have identified a company that offers quality translation services, you need to determine if they can provide specifically the type of translation that you need. Say, for example, that you want your graphic design website to be translated from French to English, you would want to maintain the integrity and personality through translation. What sets apart the leading translation providers is the ability to appreciate the nuances of both the languages, as well as the industry itself. After all its not just the text that is being translated, it’s your message also.
Communication is crucial in any outsourcing relationship. A good indication of how invested the service provider will be in your project would be though their communication channels. Take a look if the provider goes the extra mile in enabling their customers to be heard. This could be anything from a dedicated advisor appointed to oversee projects, right through to a helpline or live chat on their website for an immediate response. The more channels you see, the more you are going to feel that you will be heard.
It all really comes down to doing your homework. By researching these three areas, you are sure to find a premium service for your needs.